Contest and Award

Digital Transformer Challenge

GREAT NEWS! Awarding Digital Transformer Challenge in Maranello

The winner of the Digital Transformer Challenge from Ashridge and Ferrari has been awarded on 19th September at the Headoffice of Ferrari in Maranello. It is Balazs Honti, Digital Innovation Manager at Airbus Munich.

“It was very exciting for me to have this special opportunity to peek behind the scenes at Ferrari and to learn from a brand with such a strong heritage! During the very intersting 3 day Digital Futures program it was great to have the opportunity to exchange and learn from a wide variety of digital peers! And who else has a trophy at home as Digital Transformer 2018 from Ashridge and Ferrari?”, emphasizes Balazs Honti after his awarding in Maranello.







The winners get a free seat on the Ferrari Headquarter program on digital innovation and strategy as well as an exclusive driving experience!

3 Day Digital Innovation & Strategy Training

Value: £4,500 + VAT

including all residential and catering costs

The second winner gets the full day drive experience with an original Ferrari at Ferrari’s HQ in Maranello.



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